Blend of the World (As We Know It)

VICE UK - Rule Britannia

D&AD Award Winning submission for a title sequence for VICE UK's Rule Britannia documentary series.

Their docs span a wide array of British culture, so I couldn't get too specific on music or food or whatever. Nor did I want to play on naff, hacked stereotypes.

Instead I wanted to bottle the spirit of the Britain I know - a cheeky, canny warmth in the face of vague gloom.